Master Social Media Marketing: From Beginner to Certified Professional

└── 📁 [Coursera] Meta Social Media Marketing Professional Certificate ├── 📁 01_the-social-media-landscape │ ├── 📁 01_introduction-to-the-program │ │ ├── 📄 01_01_introduction-to-the-meta-social-media-marketing-professional-certificate.en.txt │ │ ├── 🎬 01_01_introduction-to-the-meta-social-media-marketing-professional-certificate.mp4 │ │ ├── 💻 01_02_meta-blueprint-account_instructions.html │ │ ├── 💻 01_03_about-professional-certificate-surveys_instructions.html │ │ ├── 📄 01_04_introduction-to-anke-audenaert.en.txt │ │ ├── 🎬 01_04_introduction-to-anke-audenaert.mp4 │ │ ├── 📄 01_05_introduction-to-social-media-marketing-overview.en.txt │ │ ├── 🎬 01_05_introduction-to-social-media-marketing-overview.mp4 │ │ ├── 💻 01_06_introduction-to-social-media-marketing-course-syllabus_instructions.html │ │ ├── 📄 01_07_careers-in-digital-marketing.en.txt │ │ ├── 🎬 01_07_careers-in-digital-marketing.mp4 │ │ ├── 💻 01_08_how-to-be-successful-in-this-course_instructions.html │ │ ├── 💻 01_09_professional-certificate-job-search-resources-overview_instructions.html │ │ ├── 💻 01_10_user-interface-note-professional-certificate-content_instructions.html │ │ ├── 💻 01_11_community-guidelines_instructions.html │ │ └── 💻 01_12_important-community-safety-for-coursera-users_instructions.html │ ├── 📁 02_introduction-to-marketing │ │ ├── 📄 02_01_the-social-media-landscape-overview.en.txt │ │ ├── 🎬 02_01_the-social-media-landscape-overview.mp4 │ │ ├── 📄 02_02_introduction-to-marketing.en.txt │ │ ├── 🎬 02_02_introduction-to-marketing.mp4 │ │ ├── 📄 02_03_introduction-to-digital-marketing.en.txt │ │ ├── 🎬 02_03_introduction-to-digital-marketing.mp4 │ │ ├── 📄 02_04_introduction-to-social-media-marketing.en.txt │ │ └── 🎬 02_04_introduction-to-social-media-marketing.mp4 │ ├── 📁 03_social-media-for-business │ │ ├── 📄 03_01_social-media-and-business.en.txt │ │ ├── 🎬 03_01_social-media-and-business.mp4 │ │ ├── 📄 03_02_social-media-and-non-profits.en.txt │ │ ├── 🎬 03_02_social-media-and-non-profits.mp4 │ │ ├── 📕 03_03_how-to-create-social-media-accounts-for-your-business_Create Social Media Accounts for Your Business.pdf │ │ ├── 💻 03_03_how-to-create-social-media-accounts-for-your-business_instructions.html │ │ └── 💻 03_04_social-media-for-business-practice-quiz_quiz.html │ └── 📁 04_social-media-landscape-overview │ ├── 📄 04_01_categorizing-social-media.en.txt │ ├── 🎬 04_01_categorizing-social-media.mp4 │ ├── 📄 04_02_the-history-of-facebook.en.txt │ ├── 🎬 04_02_the-history-of-facebook.mp4 │ ├── 📄 04_03_meta-apps-services.en.txt │ ├── 🎬 04_03_meta-apps-services.mp4 │ ├── 📕 04_04_recap-of-the-history-of-facebook_History of Facebook.pdf │ ├── 💻 04_04_recap-of-the-history-of-facebook_instructions.html │ ├── 📄 04_05_the-social-media-landscape-conclusion.en.txt │ └── 🎬 04_05_the-social-media-landscape-conclusion.mp4 ├── 📁 02_social-media-platforms-overview │ ├── 📁 01_social-media-platforms-part-i │ │ ├── 📄 01_01_social-media-platforms-overview.en.txt │ │ ├── 🎬 01_01_social-media-platforms-overview.mp4 │ │ ├── 💻 01_02_start-here-some-videos-are-optional_instructions.html │ │ ├── 📄 01_03_use-facebook-to-connect-people-and-businesses.en.txt │ │ ├── 🎬 01_03_use-facebook-to-connect-people-and-businesses.mp4 │ │ ├── 📄 01_04_engage-and-entertain-with-video-on-youtube.en.txt │ │ ├── 🎬 01_04_engage-and-entertain-with-video-on-youtube.mp4 │ │ ├── 📄 01_05_make-connections-on-whatsapp-and-messenger.en.txt │ │ ├── 🎬 01_05_make-connections-on-whatsapp-and-messenger.mp4 │ │ ├── 📄 01_06_connect-engage-and-transact-with-wechat.en.txt │ │ ├── 🎬 01_06_connect-engage-and-transact-with-wechat.mp4 │ │ ├── 📄 01_07_find-people-that-care-about-what-you-do-on-instagram.en.txt │ │ ├── 🎬 01_07_find-people-that-care-about-what-you-do-on-instagram.mp4 │ │ ├── 📄 01_08_build-professional-connections-on-linkedin.en.txt │ │ ├── 🎬 01_08_build-professional-connections-on-linkedin.mp4 │ │ └── 💻 01_09_social-media-platforms-part-i-practice-quiz_quiz.html │ └── 📁 02_social-media-platforms-part-ii │ ├── 📄 02_01_use-short-video-to-connect-on-tiktok.en.txt │ ├── 🎬 02_01_use-short-video-to-connect-on-tiktok.mp4 │ ├── 📄 02_02_boost-your-messaging-game-with-snapchat.en.txt │ ├── 🎬 02_02_boost-your-messaging-game-with-snapchat.mp4 │ ├── 📄 02_03_join-the-conversation-on-twitter.en.txt │ ├── 🎬 02_03_join-the-conversation-on-twitter.mp4 │ ├── 📄 02_04_showcase-your-products-and-services-on-pinterest.en.txt │ ├── 🎬 02_04_showcase-your-products-and-services-on-pinterest.mp4 │ ├── 📄 02_05_connect-on-niche-interests-on-social.en.txt │ ├── 🎬 02_05_connect-on-niche-interests-on-social.mp4 │ ├── 💻 02_06_the-major-social-media-platforms_instructions.html │ ├── 📕 02_06_the-major-social-media-platforms_Major Social Media Platforms.pdf │ ├── 📄 02_07_social-media-platforms-conclusion.en.txt │ └── 🎬 02_07_social-media-platforms-conclusion.mp4 ├── 📁 03_goals-and-planning-for-success │ ├── 📁 01_how-to-set-your-marketing-goals │ │ ├── 📄 01_01_goals-and-planning-for-success-overview.en.txt │ │ ├── 🎬 01_01_goals-and-planning-for-success-overview.mp4 │ │ ├── 📄 01_02_what-are-marketing-goals-and-why-do-you-need-them.en.txt │ │ ├── 🎬 01_02_what-are-marketing-goals-and-why-do-you-need-them.mp4 │ │ ├── 📄 01_03_establishing-smart-goals-for-your-marketing.en.txt │ │ ├── 🎬 01_03_establishing-smart-goals-for-your-marketing.mp4 │ │ ├── 💻 01_04_preparing-for-your-smart-goal-and-kpis-project_instructions.html │ │ ├── 💻 01_05_smart-goal-worksheet_instructions.html │ │ └── 💻 01_06_how-to-set-your-marketing-goals-practice-quiz_quiz.html │ └── 📁 02_define-what-success-will-look-like │ ├── 📄 02_01_what-are-kpis-and-why-do-you-need-them.en.txt │ ├── 🎬 02_01_what-are-kpis-and-why-do-you-need-them.mp4 │ ├── 📄 02_02_setting-kpis-for-your-marketing.en.txt │ ├── 🎬 02_02_setting-kpis-for-your-marketing.mp4 │ ├── 💻 02_03_key-performance-indicators-worksheet_instructions.html │ ├── 📄 02_04_goals-and-planning-for-success-conclusion.en.txt │ ├── 🎬 02_04_goals-and-planning-for-success-conclusion.mp4 │ └── 💻 02_05_create-a-smart-goal-and-kpis_peer_assignment_instructions.html ├── 📁 04_understand-your-audience │ ├── 📁 01_define-your-target-audience │ │ ├── 📄 01_01_understand-your-audience-overview.en.txt │ │ ├── 🎬 01_01_understand-your-audience-overview.mp4 │ │ ├── 📄 01_02_what-is-a-target-audience-and-why-do-you-need-one.en.txt │ │ ├── 🎬 01_02_what-is-a-target-audience-and-why-do-you-need-one.mp4 │ │ ├── 📄 01_03_defining-your-target-audience.en.txt │ │ ├── 🎬 01_03_defining-your-target-audience.mp4 │ │ ├── 📕 01_04_how-to-define-your-target-audience_How to Define Your Target Audience.pdf │ │ ├── 💻 01_04_how-to-define-your-target-audience_instructions.html │ │ ├── 💻 01_05_target-audience-worksheet_instructions.html │ │ └── 💻 01_06_define-your-target-audience-practice-quiz_quiz.html │ └── 📁 02_understand-your-customers-journey │ ├── 📄 02_01_what-is-a-customer-journey-and-why-do-you-need-one.en.txt │ ├── 🎬 02_01_what-is-a-customer-journey-and-why-do-you-need-one.mp4 │ ├── 📄 02_02_mapping-your-customers-journey.en.txt │ ├── 🎬 02_02_mapping-your-customers-journey.mp4 │ ├── 💻 02_03_customer-journey-examples_instructions.html │ ├── 💻 02_04_customer-journey-worksheet_instructions.html │ ├── 📄 02_05_understand-your-audience-conclusion.en.txt │ ├── 🎬 02_05_understand-your-audience-conclusion.mp4 │ └── 💻 02_06_create-a-customer-persona-and-journey-development_peer_assignment_instructions.html ├── 📁 05_choose-your-social-media-channels │ ├── 📁 01_choose-your-social-media-platforms │ │ ├── 📄 01_01_choose-your-social-media-channels-overview.en.txt │ │ ├── 🎬 01_01_choose-your-social-media-channels-overview.mp4 │ │ ├── 📄 01_02_choose-your-platform-carefully.en.txt │ │ ├── 🎬 01_02_choose-your-platform-carefully.mp4 │ │ ├── 📄 01_03_map-your-audience-to-the-right-platform.en.txt │ │ ├── 🎬 01_03_map-your-audience-to-the-right-platform.mp4 │ │ └── 💻 01_04_choose-your-social-media-platforms-practice-quiz_quiz.html │ └── 📁 02_social-media-policies │ ├── 📄 02_01_managing-social-media-policies.en.txt │ ├── 🎬 02_01_managing-social-media-policies.mp4 │ ├── 📄 02_02_creating-a-social-media-policy.en.txt │ ├── 🎬 02_02_creating-a-social-media-policy.mp4 │ ├── 📄 02_03_using-your-company-blog.en.txt │ ├── 🎬 02_03_using-your-company-blog.mp4 │ ├── 📄 02_04_managing-your-blog.en.txt │ ├── 🎬 02_04_managing-your-blog.mp4 │ ├── 📕 02_05_how-to-create-a-linkedin-profile_How to Create a LinkedIn Profile.pdf │ ├── 💻 02_05_how-to-create-a-linkedin-profile_instructions.html │ ├── 📄 02_06_choose-your-social-media-channels-conclusion-and-congratulations.en.txt │ ├── 🎬 02_06_choose-your-social-media-channels-conclusion-and-congratulations.mp4 │ ├── 💻 02_07_professional-certificate-job-search-resources-overview_instructions.html │ ├── 📄 02_08_whats-next.en.txt │ ├── 🎬 02_08_whats-next.mp4 │ ├── 💻 02_09_whats-next_instructions.html │ └── 📕 02_09_whats-next_What's Next - Aptly Courses.pdf ├── 📁 06_Resources │ ├── 📁 01_community-guidelines │ │ └── 💻 01_01__resources.html │ └── 📁 02_frequently-asked-questions │ ├── 📄 02_01__Course.aspx │ ├── 📄 02_01__Credit-Accepting-Institutions.aspx │ └── 💻 02_01__resources.html └── 📄 0. __ Join Our Discord for More Awesome Stuff!.txt